As you can see it's actually quite neon looking in the tube but it's not once you've applied it, it is still very bright but it's wearable. I don't usually wear lip products as I've said before because I don't really like my lips and don't want to draw attention to them, but I've learnt to embrace them and so I'm going to be trying brighter lip products! I love that it's matte since I don't usually like wearing lip products that have glitter/shimmer in, for some reason it makes me feel uncomfortable (weird I know!) - I think they suite other people, just not me. Even though it's matte it's not too drying as long as you apply a lip balm underneath, it's actually quite creamy.
I love the Topshop packaging as always, I think it's cute and slightly different to some drugstore packaging. It lasts a good 4 hours for me before it needs to be re-applied and in this time it does including eating and drinking which I think is a good measure of how long it lasts!
Have you tried any Topshop Lip Products? If so, what would you recommend?